When CRM Reports Make the Biggest Impact
Let me take you into something I’ve personally learned the hard way in business — data isn’t powerful unless you actually use it. When I first started using a CRM (Customer Relationship Management system), I thought the job was done once the data was entered. But I couldn’t have been more wrong. The CRM reports impact wasn’t clear to me until I realized how those reports could actually guide decisions — not just be numbers sitting in a dashboard. So, let’s talk about when CRM reports make the biggest impact — from my own experience and in simple words anyone can follow. 1. Right After a Campaign Launch After launching a campaign, whether it's through email, social media, or ads, the real question becomes: did it work? This is where CRM reports come in strong. I’ve used them to track opens, clicks, conversions, and even follow-up interactions. The marketing campaigns data pulled from the CRM helps you understand what messaging connected with your audience — and what didn’...
